Meredith to Offer Ad Portal to Advertisers
Folio
Publisher signs multiyear deal with Web-based system
Meredith today said it has signed a multiyear deal with a Web-based ad
portal to provide its advertisers improved delivery and receipt of print
advertising.
The deal--with SendMyAd.com--covers all Meredith titles, including Better
Homes and Gardens, Family Circle, Parents and Ladies' Home Journal,
among others.
The portal allows advertisers to submit, approve and deliver materials
to the publisher in PDF form without the postal costs and time
associated with snail mail or e-mail.
Niche Media, publisher of luxury magazines including Gotham,
Vegas and L.A. Confidential, launched its
own portal using SendMyAd last year.
