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Friday, February 20, 2009
NICHE MEDIA CELEBRATED OCEAN DRIVE'S FEBRUARY ISSUE WITH COVER STAR TOP CHEF HOST PADMA LAKSHMI

February 20th, 2009 -- (Miami Beach, FL) -- Padma Lakshmi, host of Bravo's Top Chef and Niche Media's Ocean Drive magazine February issue cover star was toasted at a chic cocktail party celebrating her cover at Area 31 at EPIC, a new lifestyle, boutique waterfront hotel.

The stunning TV personality arrived at the event looking effortlessly chic in a burgundy wrap dress and gold Sergio Rossi shoes. As she posed with her cover and signed copies of Ocean Drive magazine, Lakshmi gushed about her spread and grabbed the 30 x 36 inch cover blow-up with her when she left saying, "I'd like to take it to my mom in Los Angeles although I'm not quite sure how it's going to work on the plane!" When asked who she'd like to see grace the glossy's cover next, Lakshmi replied without hesitation, "Pharell."

Eager fans at the Ocean Drive magazine cover party asked her who she thought would become the "Top Chef" this season but she remained mum, claiming, "If I open my mouth, I will either lie or ruin the surprise!"

Although the slim beauty specifically requested lean proteins and diet coke, she ended up indulging in champagne and pasta from Area 31, confessing that spaghetti was actually her favorite food. While Padma was certainly the belle of the ball, she was not the only Bravo personality in attendance. Reality TV star and natural food chef Bethenny Frankel was also spotted sipping Bombay Sapphire cocktails by the pool.

About Niche Media Holdings: Niche Media, a subsidiary of Greenspun Media Group, was founded in 1992 and is the country's preeminent regional magazine company with the largest network of city-specific luxury publications in the United States. Niche Media consistently delivers the finest editorial content and advertising to a controlled group of influencers with the highest disposable incomes in each city. Niche Media reaches readers who maintain annual household incomes of at least $200,000 and have liquid assets in excess of $1 million, making the pages of these glossies some of the most valuable real estate in publishing. Additionally, the company brings its publications' pages to life with more than 500 dynamic A-list events across the country each year.

ABOUT Area 31
Area 31, the breathtaking new restaurant on the 16th floor of the Epic Hotel, delivers guests a dramatic menu of fresh, premium seafood prepared with a Mediterranean influence. The restaurant, which debuted Dec. 15, 2008, features seafood from its namesake region Fishing Area 31, the ecologically sound marine waters of the Western Central Atlantic including the entire Florida coast, Central America and northern South America, with its menu created by rising star John Critchley. Critchley hails from Boston where he worked extensively with world-renowned Chef Ken Oringer. The menu is complemented with a wine list expertly assembled by Master Sommelier Emily Wines along with an innovative cocktail list from Master Mixologist Jacques Bezuidenhout. Dining at Area 31 extends onto the outdoor terrace and pool deck with breathtaking views of the Miami River and Biscayne Bay. The restaurant, designed by famed Los Angeles designer Cheryl Rowley, offers warm, graceful simplicity and understated elegance through the adept use of texture and light. Area 31 is located on the 16th floor of Epic Hotel, 270 Biscayne Boulevard Way, Miami, FL 33131. Reservations may be made by calling 305.424.5234 or www.area31restaurant.com.

ABOUT EPIC
A member of the award-winning San Francisco-based Kimpton Hotels & Restaurants, EPIC is located at the edge of the Miami River and Biscayne Bay, and combines the style of a cosmopolitan boutique hotel with the amenities of a resort to create a sophisticated oasis for guests amidst the energy and pulse of Miami. The hotel's 411 rooms and suites are artfully designed by Cheryl Rowley, with furnishings that convey an understated sense of cool, and all feature private balconies that provide inspiring views of the city and bay. Hotel offerings include a 13,752-square-foot wrap-around pool deck with private cabanas; Area 31 restaurant, offering premium seafood with a Mediterranean influence; a spa and fitness center operated by Exhale; a waterfront lounge; 11,000 square feet of indoor meeting and event space; and a private marina.

ABOUT BOMBAY SAPPHIRE®
BOMBAY SAPPHIRE® is the fastest-growing, premium gin in the world. The combination of its 10 unique botanicals, vapor infusion process and authentic British heritage secure BOMBAY SAPPHIRE® as a leader among gins, as well as a symbol of style and sophistication. BOMBAY SAPPHIRE® strongly supports inspired adult individuals who create passionate work in design, film and other artistic arenas. For more information, please visit www.bombaysapphire.com.

PHOTOS AVAILABLE UPON REQUEST.

Contact: Fox Greenberg Public Relations, 212-334-1212
Sarah Greenberg or Kaitlyn Reilly

Categories: Press Release


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