Add one more to the no-deal ledger.

Richard Ekstract said he isn't going to sell Hamptons Cottages & Gardens and it's three sister titeles.

Several big regional players, including Jason Binn's Niche Media and the Kong brothers' Modern Luxury, declined to bid.

Sandow Media was said to have looked, as did some private equity players, but Ekstract said he didn't think any of the offers were viable.

"It's off the market for the time being," he said. "To sell cheap is not in my game plan."