New York, New York (November 15, 2006) — Niche Media CEO Jason Binn and Los Angeles Confidential Editor-in-Chief Andrew Stone tapped former E! Online Editor and co-author of Party Confidential, Lara Morgenson as the new Executive Editor of Los Angeles Confidential Magazine, it was announced today. Morgenson will report directly to Stone.

As Executive Editor, Morgenson will generate content that focuses on Los Angeles-based personalities and establishments, the entertainment industry, style, luxury and fashion. In addition, Morgenson will be responsible for managing some of the magazine's high profile contributors.

"Lara is an exciting addition to the Los Angeles Confidential family," said Stone. ÒHer extraordinary background in writing and reporting in the luxury lifestyle arena will be a great asset to us.Ó

Morgenson comes to Los Angeles Confidential from E! Online where she held the position of Senior Editor and conceived of the popular "Hollywood Party Girl" brand which included a column covering celebrities, A-List events and movie premieres to millions of readers worldwide as well as a weekly ÒHollywood Party GirlÓ podcast and radio show on XM and Sirius Satellite. She also co-wrote the party planning guide Party Confidential with Lara Shriftman and Elizabeth Harrison.

After studying English at Kansas State University in Manhattan, Ks. Morgenson headed to Boston, Ma to get a Masters Degree from Emerson University in the field of Writing and Publishing.

Niche Media LLC, the country's preeminent regional magazine group catering to the high-end luxury market through its distinct publications Aspen Peak, Boston Common, Capitol File, Gotham, Hamptons, and Los Angeles Confidential, Vegas, Venetian StyleL and Wynn, is renowned for reaching the most affluent consumers, making the pages of these glossies some of the most valuable real estate in the country. By celebrating the worlds of culture, fashion, fine dining, real estate and nightlife, the magazines consistently deliver the finest editorial and advertising to a controlled group of influencers with the highest disposable incomes in each city.

Contacts: Fox Greenberg Public Relations, 212-334-1212
Sarah Greenberg/Kaitlyn Reilly