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Monday, October 09, 2006
LUXURY PUBLICATION LEADER NICHE MEDIA PARTNERS WITH NEVADA PUBLISHING GIANT GREENSPUN MEDIA GROUP
Fashion Week Daily

New York, NY (October 9, 2006) -- Niche Media Holdings LLC CEO Jason Binn along with The Greenspun Corporation Chairman Brian L.Greenspun, announced a strategic partnership. The company will conduct business with Jason Binn as CEO and Brian Greenspun as Chairman.

Niche Media LLC, the country's preeminent regional magazine group catering to the high-end luxury market through its distinct publications Aspen Peak, Boston Common, Capitol File, Gotham, Hamptons, and Los Angeles Confidential is renowned for reaching the most affluent consumers, making the pages of these glossies some of the most valuable real estate in the country. By celebrating the worlds of culture, fashion, fine dining, real estate and nightlife, the magazines consistently deliver the finest editorial and advertising to a controlled group of influencers with the highest disposable incomes in each city.

The partnership will extend the reach of Greenspun Media Group (GMG) publications into the luxury market now served by Niche Media publications. Advertising and marketing for GMG luxury magazines VEGAS, Wynn and Venetian Style will fall under Niche Media's umbrella.

"The Greenspun Media Group properties represent a strong brand presence in the markets we now serve," said GMG President Michael T. Carr. "This partnership represents a significant expansion into this genre of upscale publishing and the sophisticated audience it serves."

"This is a wonderful marriage of companies for us," explained Binn. "The Greenspun Media Group reputation will allow us to accelerate our market share for our advertising partners."

"Our diverse group of companies has continued to benefit from these types of strategic alliances," added Greenspun. "We will continue to partner with blue-chip companies run by talented individuals."

The Greenspun Media Group is managed by The Greenspun Corporation with headquarters in Henderson, Nevada. Its primary businesses include the weekly newspaper and magazine publications In Business Las Vegas, Las Vegas Home & Design, Las Vegas Magazine (LVM) and LVM2Go, Las Vegas Life magazine, Las Vegas Weekly, The News Community Newspapers, The Ralston Report, VEGAS Magazine, VegasGolfer Magazine and CelebrityWeek.com. GMG is owned by the Greenspun family, which also publishes the Las Vegas Sun daily newspaper, and owns the website VEGAS.com; Vegas TV; KTUD TV-14, Las Vegas' number one independent TV station; and Las Vegas ONE, a partnership with KLAS TV-8, Cox Communications on an all-news cable channel.

Contact: Niche Media
Fox Greenberg Public Relations, 212-334-1212
Sarah Greenberg, sarah@foxgreenberg.com

Categories: Press Release


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