Boston, MA (September 16, 2005) Luxury magazine publisher Niche Media LLC will launch Boston Common, a 352 page lifestyle and power scene glossy magazine in Boston, that hits newsstands on September 21, 2005. The launch marks a significant expansion to Niche Media's existing portfolio of publications which includes Aspen Peak, Gotham, Hamptons, Los Angeles Confidential and the recently launched Capitol File magazines.

"I wanted a magazine that truly celebrates Boston," said Jason Binn, CEO of Niche Media. "Boston Common will do for Boston what my other magazines have done in their respective markets, entertain those who live in Boston with a book that celebrates the community they call home."

Boston Common will operate on a similar model as all Niche Media publications in that it will feature the best in food, culture, society, philanthropy, real estate and home design. The magazine will also highlight the personality that captures the movers and shakers in Boston. Boston Commons will showcase the most-informed writers in the region and will be a turn-to resource to access the influential demographic in Boston.

Boston Common's premier issue boasts an impressive roster of noteworthy contributors renowned in their respective fields sharing the following unexpected insights:

Aerosmith lead singer Steven Tyler gives Boston Common's editor Kim Atkinson the exclusive scoop on his new album, fashion line, tour and home. Celtics Executive Director of Basketball Operations, Danny Ainge shares details about the upcoming Celtics season; Renowned Celebrity Chef Todd English discusses traveling to Tokyo; Businessman Chris Heinz raves about his favorite Boston date spots; Owner of Gretta Enterprises and Host of TLC's A Makeover Story, Gretchen Monahan briefs us on fall fashion; and Red Sox wife and philanthropist Shonda Schilling talks about her philanthropy and donations to Hurricane Katrina victims.

Additional editorial content includes a Q+A with Elizabeth Hurley, former New Kids on the Block Joey McIntyre talking to the stars of "Hairspray," Tonight Show host and Andover, Massachusetts native Jay Leno sharing his best Boston jokes, legal eagle Alan Dershowitz weighing in on the new Supreme Court and local rock star Kay Hanley from Letters to Cleo talking about the fall music scene.

"It's time to showcase what's smart and sexy about Boston," says Kim Atkinson. "The upscale fashion, nightlife, food, arts and cultural scenes are now some of the best in the world and our magazine will prove this in a creative, thoughtful and proactive manner. The first issue promises to be an exciting page turner!"

"We've created a product that the public and our advertisers will really relate to," adds Publisher Glen Kelley. "Our initial advertising sales, for the premiere issue blew our expectations out of the water. There's definitely a buzz in the city about Boston Common."

Representing the most widely distribution controlled circulation magazine in Boston, Boston Common will print and distribute 70,000 copies five issues a year by way of a variety of distribution channels. Among these destinations are private homes valued at more than $750,000, prominent newsstands throughout the Boston area, prestigious Boston hotels as well as premiere private car and jet services. On September 21, Boston Common will invite leaders in business, media, culture, music, arts, sports and society to an invitation-only launch party that will surely be attended by some special celebrity guests. At the launch party, Niche Media will present a check for $100,000 on behalf of its magazines to the American Red Cross to help aid the Hurricane Katrina disaster relief fund.

About Niche Media
Niche Media, parent company of Aspen Peak, Boston Common, Capitol File, Gotham, Hamptons and Los Angeles Confidential, is a network of regional publications that caters to the high-end luxury market. With city-specific content from an impressive roster of noteworthy contributors and top photographers, the magazine celebrate the best in fashion, entertainment, food, art, society, design, real estate and business. Targeted distribution has an unparalleled record of reaching an affluent audience in each city by celebrating upscale, luxury brands and services and bringing them to life in an engaging format, both promotionally and editorially.

Media Contacts
FOX GREENBERG PUBLIC RELATIONS
Sarah Greenberg, 212-334-1212
sarah@foxgreenberg.com