Washington, DC (September 2005) This September, Niche Media LLC takes Washington, DC by storm with the launch of its newest regional publication, CAPITOL FILE magazine. Targeting a savvy and affluent audience, Capitol File zooms in on the best that DC has to offer in the worlds of fashion, beauty, interior design, real estate, business, entertainment, culture and dining. Capitol FileÕs smart and sophisticated style promises to captivate movers and shakers Inside the Beltway with city-specific content that illustrates the luxury, glamour, sex appeal and vibrant energy that makes our nationÕs capital such an exciting city.

"Ever since I started planning Capitol File in Washington, DC back in October, I realized what a perfect city it is for a high-end luxury magazine," says Jason Binn, CEO of Niche Media,"Washington is a city that emanates style and sophistication, as well as power. I love that we are able to illustrate what makes Washington so great. This has been my most successful launch yet."

Capitol File's premiere issue boasts an impressive roster of noteworthy contributors with the best of the bold-faced names in Washington Ð renowned in their respective fields Ð sharing unexpected insights on their passions and interests:

Former Secretary of State Madeleine Albright shares the lessons of traveling 1,038,000 miles; CNN's Larry King pitches his passion Ð baseball, while his colleague, Wolf Blitzer goes full-court press on the Washington Wizards; the Reverend Al Sharpton explains how James Brown changed his life; attorney Bob Bennett briefs us on fly fishing; Washington Ballet artistic director Septime Webre steps up with the best DC venues for dancing; National Geographic "Explorer" host Lisa Ling stays fit on the road; Ali Wentworth on returning to her hometown as Mrs. George Stephanopolous; former Clinton Chief of Staff and unofficial foodie John Podesta shares recipes for the newly married; Redskins owner Dan Snyder tells us how he really feels about this season; Mayor Anthony Williams raves about one of his favorite neighborhoods, 8th Street/Barracks Row, and its recent revitalization; Rep. Mark Foley points out the pros and cons of his travels as a congressman; Hilary Rosen delineates the nuances of sexual preference behind the enemy lines of WashingtonÕs partisan wars; partners and powerhouse lobbyists on opposite side of the political fence, Jack Quinn and Ed Gillespie, go head to head in "He Said, He Said,"and MUCH MUCH MORE!

"It is thrilling to have so many bold-faced names reveal their passions and personalities on the pages of Capitol File. There is a 'wow' factor on every page. You won't want to miss a single page," says editor-in-chief, Kate Gibbs.

"With Capitol File, Jason Binn hopes to change the parameters of society coverage and reporting on the wealthy folk in Washington suburbs," stated Newsweek magazine (May 9, 2005).

Hitting newsstands on September 9, Capitol File, an ABC audited publication, will distribute 70,000 copies locally to households valued at over $1 million, residents with incomes over $250,000 per year and to consumers who spend more than $100,000 on their personal credit cards. Capitol File also boasts in-room placement in Washington's prominent hotels, executive car services, NetJets and offices on Capitol Hill. On September 22, Capitol File will invite 800+ Washington-based leaders in government, diplomacy, media, culture, sports, society and business to the Four Seasons to officially welcome the magazine into Washington, DC, celebrating our city's passion for luxury, sophisticated style and panache. The party is closed to the public and is by invitation only.

Niche Media, parent company of Aspen Peak, Boston Common, Capitol File, Gotham, Hamptons and Los Angeles Confidential, is a network of regional publications that caters to the high-end luxury market. With city-specific content from an impressive roster of noteworthy contributors and top photographers, we celebrate the best in fashion, entertainment, food, art, society, design, real estate and business. Our targeted distribution has an unparalleled record of reaching an affluent audience in each city by celebrating upscale, luxury brands and services and bringing them to life in an engaging format, both promotionally and editorially.

Contacts:
FOX GREENBERG PUBLIC RELATIONS
Sarah Greenberg, 212-334-1212