New York, New York (March 23, 2005) — Excitement as Jason Binn's Niche Media team expands into Boston and Washington, DC, with luxury lifestyle magazines, Boston Common and Capitol File. Both publications have recently managed to snatch up a number of top level executives from companies in their respective markets for the launches of the two upcoming publications.

Paige Bishop, sales manager for the Washington Business Journal, has jumped ship to Capitol File magazine where she has been named publisher, according to an announcement made today by Niche Media's CEO Jason Binn, and group publisher Lori Burgess. The appointment of the sharp and market-savvy Bishop, who held various senior-level management positions with Clear Channel Radio prior to driving both local and national accounts for WBJ, comes with the September 2005 launch of DC's new luxury lifestyle publication quickly approaching, and further strengthens what is already a formidable DC-based team. Recruitment is well underwayÑalready hired to head client services is Nazy Nazhand, former Washington Life advertising director, and Francine Berk as senior account manager. Under Bishop's leadership, Nazhand will spearhead Capitol File's fashion and luxury business, capitalizing on her ability to create brand-building, traffic-driving events; Berk, former account manager at US Airways, will spearhead Capitol File's efforts in the travel, hospitality, and restaurant community in DC.

The masthead is no less impressive in DC, as Binn and Burgess have tapped one of Boston magazine's most senior executives, bringing on Glen J. Kelley as publisher of Boston Common and in the process sparking what appears to be a mass exodus to the new publication. It seems Kelley was not the only Boston magazine veteran inspired by the quickly approaching debut of Boston's first true-luxury lifestyle magazine.Kelley, who spent eight years at Boston magazine as one of its top performers was followed by former staffers Carin C. Keane and Deborah E. Rubin, along with Susan Berry, ex-Conde Nast and Hearst account executive. Kelley will lead the Boston-based team heading up all advertising sales, marketing, and promotions for the new launch; Keane will serve as Kelley's lead salesperson, having worked alongside him for the last six years as senior account executive. Additionally, Kelley brings on Rubin who comes from Boston magazine where she was an account executive credited with closing more than $1 million in business in 2004 alone. Rounding out the team is Berry, a former advertising sales consultant for Vogue, House & Garden, CondŽ Nast Traveler and Boston magazine.

Niche Media LLC, is the country's preeminent regional magazine group catering to the high-end luxury market through its distinct publications, including Hamptons, Gotham, Los Angeles Confidential, and Aspen Peak. Boston Common and Capitol File, the two latest Niche Media publications, will debut in September 2005.Remaining consistent with the company's formula, the new magazines will target affluent readers by celebrating the worlds of high-end retail, interior design, fine dining, entertainment, exclusive real estate, culture, and nightlife in each city. These quarterly magazines will have an ABC audited, controlled circulation of 70,000, and will be distributed via several distribution channels to the region's most affluent consumers.

Contacts:
FOX GREENBERG PUBLIC RELATIONS
Sarah Greenberg, 212-334-1212