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MISSION
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Niche Media, founded in 1992, is a subsidiary of Greenspun Media Group, and is the country’s preeminent regional magazine group, with the
largest network of city-specific luxury publications in the country.
Niche Media’s titles include Art Basel Miami Beach, Aspen Peak, Atlanta Peach, Bal Harbour, Boston Common, Bridgehampton Polo, Capitol File,
CityCenter Las Vegas, Florida InsideOut, Gotham, Hamptons, Los Angeles Confidential, Michigan Avenue (coming September 2008), Ocean Drive,
Ocean Drive Español, Philadelphia Style, Style: Palazzo/The Venetian, Trump, Vegas, and Wynn.
Each publication has its finger on the pulse of the community it serves, as chronicled by the most in-the-know contributors writing about the topics
that matter most to them. The magazines are luxurious, oversize, and filled with the world’s most sought-after brands, which results in a high
renewal rate with advertisers. Due to the national network we’ve created in the country’s top markets, we can deliver a direct, intimate connection to
each affluent community through our publications.
Additionally, the company brings its publications’ pages to life with more than 500 dynamic A-list events across the country each year. With its 300
full-time employees, Niche produces more than 27,000 pages annually, and its titles have a combined distribution of more than 800,000. At an
average of 5.9 readers per copy and more than 4.7 million readers total, Niche’s titles provide advertisers and marketers a direct link to the most
affluent people in the most desirable markets across the US.
Niche Media has made a substantial investment to partner with Claritas, a Nielsen Company, to develop our targeted database. The Nielson
Company is a world-leading demographic, market-segmentation, research-information, and media company that includes ACNielsen, Nielsen
Media Research, Spectra Marketing Systems, and Scarborough Research, among others. In order to receive a Niche magazine, a recipient must
maintain liquid assets of more than $1 million, household values in excess of $1 million and/or $200,000 or more in annual income, and liquid
investable assets exceeding $1 million. Individuals with disposable annual incomes of more than $100,000 are eligible to receive our publications as
a part of our Power Purchaser program. These factors guarantee that our readers are in the top 10 percent of the nation’s wealth rating, elevating
Niche Media to a category that is exclusively our own.
Exposure to Niche publications is not limited to direct mail. Through our partnership with NetJets, whose clients have an average net worth exceeding
$25 million, our magazines are displayed in 60 percent of all private planes that are purchased or leased, with travelers having an average net
worth exceeding $25 million. Our publications are placed in the vehicles of the leading private-car services around the country. The most prominent
properties in each city we serve carry them in-room and at the concierge desk. We provide placement of magazines at high-end retail locations.
We’re present at the most buzz-worthy and celebrated events. And we’re available at upscale newsstands, bookstores, and airports. Niche Media
also provides custom-publishing ventures targeting more than 400,000 readers in the world’s most influential cities.
Our company’s philosophy is to “connect the dots”—to inspire our readers to want to learn more about our clients’ products, services, and
establishments. And we do that better than anyone else in the publishing world.
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Detailed PDF templates and specifications for all of Niche Media's ad sizes and information on how to access the Online Ad Portal to submit ads online.
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