Art | Basel | Miami Beach

Aspen Peak

Austin Way

Boston Common

Capitol File



Los Angeles Confidential

Michigan Avenue

Ocean Drive

Philadelphia style




Chief Executive Officer

Katherine Nicholls is the Chief Executive Officer of Niche Media. Niche Media Holdings, LLC, is the country's preeminent regional magazine group catering to the high-end luxury market through its distinct publications: Art Basel Miami Beach, Aspen Peak, Boston Common, Capitol File, Gotham, Hamptons, Los Angeles Confidential, Michigan Avenue, Ocean Drive, Philadelphia Style, Vegas, and Wynn. Renowned for reaching and motivating highly affluent consumers, Niche Media publications celebrate the worlds of culture, fashion, fine dining, real estate, philanthropy, and nightlife.

Nicholls joined Niche Media in 2007 as Chief Marketing Officer, became Chief Operating Officer in 2009, and was appointed President in 2010. With more than 20 years of excellence in marketing, sales, and operations for global luxury brands, Nicholls leads the achievement of Niche Media's mission of "connecting, captivating, and celebrating the elevated lifestyles of our communities."

Recently, Nicholls spearheaded a redesign and repositioning of Niche Media's publications to delight readers and to bring a more sophisticated, authoritative voice to their content. Niche Media's magazines reach the most affluent and sophisticated consumers in 10 of the leading luxury markets in America. Within the pages of these glossy magazines, Niche Media covers the lifestyles of influencers who move the needle, with a unique local sensibility that makes them a reflection of "this place in this time." Niche Media's ability to create connections between our partners and affluent, socially dynamic consumers is peerless. This distinct approach has been the foundation of Niche Media since 1992, and Nicholls's efforts have aligned content, marketing, and distribution efforts toward achieving the company's goals.

Prior to joining Niche Media, Nicholls spent almost 20 years in the luxury wine and spirits business, working for such industry leaders as Diageo PLC, Schieffelin & Somerset (LVMH MoŽt Hennessy and Diageo), and The Charmer Sunbelt Group. Her career began in Canada and focused on the marketing of global luxury brands, in positions of progressively more responsibility. Nicholls is a graduate of the University of Guelph in Ontario, Canada. She is married and lives in New York.

Senior Vice President & Chief Financial Officer

John P. Kushnir, CPA, joined Niche Media as Chief Financial Officer in October 2007. During his twenty-four year career he has guided businesses in both the public and private sectors, providing them with a strong foundation in business operations, finance and accounting.

Before his tenure with Niche began, John served as Chief Financial Officer of Vendome Group, a private-equity backed business-to-business publishing company based in New York. Prior to that role, he held several positions of increasing responsibility within Primedia, the publicly traded consumer and business publishing Company launched in 1989 by Kohlberg Kravis & Roberts. He started with the Company as Controller for the Business Media Divisionís Internet foray, Industryclick. Within one year, he was promoted to Chief Financial Officer of the Primedia Consumer Media and Magazine Groupís fledgling Internet Division, where he was instrumental in driving the group from a material loss position to profitability within two years; During his tenure in this role the division had the highest growth margins in the organization. He then absorbed additional responsibility as Chief Financial Officer of the Primedia Licensing Group, another growth-engine that accelerated under his oversight. He ultimately landed the role of Chief Financial Officer of the Companyís Consumer Automotive Group, which was anchored by well-known magazine brands including Motortrend and Automobile.

Earlier in his career, over a seven-year period, he served as Controller for start-up companies in the entertainment and technology sectors, gaining invaluable hands-on entrepreneurial experience and ďmission-centricĒ focus critical to achieving success. He launched his career with the international accounting firm of Deloitte & Touche where he specialized in audits of publishing companies.

John's business path commenced after earning an MBA from Rutgers University. Today he lives in Colts Neck, New Jersey with his wife Rosemarie and their daughters Courtney Nicole and Jenna Rose. In his free time, he and his family are active in several community-based charitable organizations. He is also active in academic and professional alumni associations.

Senior Vice President & Editorial Director

Mandi Norwood is the Senior Vice President and Editorial Director of Niche Media, which she joined in April of 2011, following a 25 year award-winning career in magazine publishing on both sides of the Atlantic.

Originally from Manchester in England, Mandi is a newspaper trained journalist and editor, and became the Editor-in-Chief of her first magazine at the age of 25. Since then, she has topped the mastheads of the most successful lifestyle magazines across the world's most prestigious publishing companies, including Emap, Hearst and Conde Nast. She is a fixture among royalty, aristocracy and business-leaders in Who's Who in Media and Who's Who in the World, as well as a top-selling author. Mandi's most recent book, Michelle Style: Celebrating the First Lady of Fashion sold across Europe, Australia, Asia, China and South Africa.

In 2011 Mandi harnessed her extensive editing, leadership and branding experience to lead the editorial and creative teams in the responsibility of Niche Media's magazines. Passionate about quality journalism, beautiful visuals and distinctive graphics, all delivered with wisdom and a wink, Mandi leads a talented editorial team that produces over 70 editions a year, each one a true celebration of the city and audience it serves.

Mandi Norwood is married with two daughters and currently lives in East Hampton and New York City.

Ann Song
Vice President of Fashion and Creative

Ann Song is the Vice President of Fashion and Creative of Niche Media, which she joined in April of 2014. She leads the creative vision for the 11 city-specific magazines and all custom publishing titles. Annís contemporary vision sets the design aesthetic for all fashion editorials and photography layouts while she also works to cultivate the most compelling cover subjects. She directs the design perspective for all products and works on all expansions to new markets.

Ann's experience brings a fresh, bold and modern approach to the magazines each month. Her career has transcended print and digital editorial campaigns to include shaping a brand's DNA and ethos. Early in her career she worked as an Art Director in publishing and fashion while also creating a line of home furnishings and product design. Song has launched publishing companies and served as the Creative Director overseeing whole design as well as individual categories including fashion, mens, interiors, travel and bridal. She is known for her innovative and cutting edge aesthetic and for developing strong brand identities. Her love of art, culture, fashion, home and travel resonates throughout her work.

Song is a graduate of University of Michigan where she studied Art History and Design. She received the Art Directors Club Award for Excellence in Design for her post-graduate work at Pratt Institute. Song has been awarded by Communication Arts and The Lucie Foundation for excellence in design and fashion photography.

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