President & Chief Operating Officer
Katherine Nicholls is the President and Chief Operating Officer of Niche Media. Niche Media Holdings, LLC, is the country's preeminent regional magazine group catering to the high-end luxury market through its distinct publications: Art Basel Miami Beach, Aspen Peak, Boston Common, Capitol File, Gotham, Hamptons, Los Angeles Confidential, Michigan Avenue, Ocean Drive, Philadelphia Style, Vegas, and Wynn. Renowned for reaching and motivating highly affluent consumers, Niche Media publications celebrate the worlds of culture, fashion, fine dining, real estate, philanthropy, and nightlife.
Nicholls joined Niche Media in 2007 as Chief Marketing Officer, became Chief Operating Officer in 2009, and was appointed President in 2010. With more than 20 years of excellence in marketing, sales, and operations for global luxury brands, Nicholls leads the achievement of Niche Media's mission of "connecting, captivating, and celebrating the elevated lifestyles of our communities."
Recently, Nicholls spearheaded a redesign and repositioning of Niche Media's publications to delight readers and to bring a more sophisticated, authoritative voice to their content. Niche Media's magazines reach the most affluent and sophisticated consumers in 10 of the leading luxury markets in America. Within the pages of these glossy magazines, Niche Media covers the lifestyles of influencers who move the needle, with a unique local sensibility that makes them a reflection of "this place in this time." Niche Media's ability to create connections between our partners and affluent, socially dynamic consumers is peerless. This distinct approach has been the foundation of Niche Media since 1992, and Nicholls's efforts have aligned content, marketing, and distribution efforts toward achieving the company's goals.
Prior to joining Niche Media, Nicholls spent almost 20 years in the luxury wine and spirits business, working for such industry leaders as Diageo PLC, Schieffelin & Somerset (LVMH MoŽt Hennessy and Diageo), and The Charmer Sunbelt Group. Her career began in Canada and focused on the marketing of global luxury brands, in positions of progressively more responsibility. Nicholls is a graduate of the University of Guelph in Ontario, Canada. She is married and lives in New York.